Jan 23, 2024 5:36:14 GMT -5
Post by account_disabled on Jan 23, 2024 5:36:14 GMT -5
Language Market Fit No matter how good the idea and the product are, it doesn't matter how you communicate this to interested parties. It is not only important that your message is crystal clear, but also that it is so attractive to the target group . This is where AB testing comes into play, for which Optimizely is a good free, by the way tool . With this, you can make small changes to your website and then measure the change in visitor behavior. For example: will more people buy if you upload a product photo taken from a different angle ? Or do more people buy a men's t-shirt if they see it on a model with a beard? Ideas for testing: Value proposition Slogan Product description Functions and benefits Call to action Funnel optimization In the case of the funnel, . the sales funnel, the goal is that as many of the incoming visitors as possible eventually become even returning customers.
In such cases, you can create new landing pages, modify or delete Industry Email List old ones, try new types of communication for example, targeted Facebook posts instead of automated emails. In addition to using persozones, it is worth digging into the data and seeing how regular users differ from occasional visitors. The point is that the visitor reaches the aha moment as soon as possible: this is the point where he really feels the advantage of your product. In the case of Uber, for example, this is when the first car arrives: until that point it was just a map app on the phone, but at that moment it becomes live. At this point, it is worth segmenting and outlining typical customers in the form of personas based on customer data.
For example, I was interviewed at the Web Summit by a marketer from SimilarWeb , who told me about the personas they use: they found several clearly defined personality types among the users of the platform. They discovered, for example, that in addition to online marketers, PR people also use the site, who were looking for other types of data. ChannelProduct Fit Channel-product fit, . finding the most effective marketing and sales channels for your product, is the last and one of the most important phases of product-market fit. This is what decides when you can move into the growth phase, when you can safely pour money and time into scaling, because you know for sure that it will pay off.
In such cases, you can create new landing pages, modify or delete Industry Email List old ones, try new types of communication for example, targeted Facebook posts instead of automated emails. In addition to using persozones, it is worth digging into the data and seeing how regular users differ from occasional visitors. The point is that the visitor reaches the aha moment as soon as possible: this is the point where he really feels the advantage of your product. In the case of Uber, for example, this is when the first car arrives: until that point it was just a map app on the phone, but at that moment it becomes live. At this point, it is worth segmenting and outlining typical customers in the form of personas based on customer data.
For example, I was interviewed at the Web Summit by a marketer from SimilarWeb , who told me about the personas they use: they found several clearly defined personality types among the users of the platform. They discovered, for example, that in addition to online marketers, PR people also use the site, who were looking for other types of data. ChannelProduct Fit Channel-product fit, . finding the most effective marketing and sales channels for your product, is the last and one of the most important phases of product-market fit. This is what decides when you can move into the growth phase, when you can safely pour money and time into scaling, because you know for sure that it will pay off.